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“We couldn’t be more excited to give our customers and associates early access to one of the summer’s most anticipated movies,” said Laura Phillips, senior VP of entertainment at Walmart U.S. The test using Walmart stores will also dictate whether studios expand the offer to other retailers like Target, Best Buy, Toys R Us, perhaps even Amazon, in the future. Nearly every chain is represented as part of the early run. And its manager are already learning the ropes of the exhibition biz, as they’re the ones that determined which local theater chains would be part of the early Superman screenings.
App is available from Apple’s App Store and Google Play.Įither way, “Man of Steel” will likely be just the first film Walmart offers its customers, should ticket sales take off. In addition, Walmart is backing the “Man of Steel Experience” mobile app, using augmented reality technology to enable customers to take photos with Superman using their smartphones at various locations around stores. is eager to exploit the character across various age groups this summer - something Walmart is eager to support. Superman has always been one of DC’s top sellers when it comes to licensed merchandise, and with a new film in theaters, Warner Bros. Legendary Entertainment co-produced “Man of Steel,” helmed by Zack Snyder. Pictures president of domestic distribution.
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“We know the movie delivers and believe this unique partnership will kick off strong word of mouth that, thanks to the reach and immediacy of social media, will propel moviegoers to theaters nationwide,” said Dan Fellman, Warner Bros. is guaranteed a lot of exposure for its superhero. than 2006’s “Superman Returns.” After all, the success of “Man of Steel,” which introduces Henry Cavill in the red cape, is key to Warner Bros.’ efforts to introduce other DC Comics characters in their own franchises or lead to a “Justice League” film that already has fanboys lathered up with anticipation. With the amount of traffic flowing into Walmart’s stores each day, Warner Bros. For Warner Bros., having the nation’s largest retailer on its side gives the studio the kind of marketing muscle few other tentpoles can tout and help launch “Man of Steel” to greater heights at the B.O.Despite declining DVD sales, Hollywood has hardly given up on the rest of its homevideo divisions just yet and the Walmart deal is an innovative move to generate more coin for parts of that business that’s still showing signs of growth - namely Blu-ray and digital. The ticket sales will not only boost the pre-sale box office of “Man of Steel,” they’re also meant to pump up early demand for the film’s eventual homevideo release across multiple platforms.At a time when chains are competing for exclusive merchandise to sell from the studios, Walmart clearly sees the deal as a way to prove that it’s still the biggest fish in the retail pond.The deal is significant for various reasons:
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